Why are Trademarks Important?

Trademarks represent a brand’s reputation. Repeat customers will seek out a particular brand to ensure that the items being purchased will meet their expectations in terms of quality and consistency. Owning a trademarked brand prevents unfair competition in the marketplace by preventing unscrupulous competitors from adopting a similar name brand for their goods.

Only registered trademarks enjoy the protections of U.S. Federal Trademark Statues. Registrations are achieved through an interactive application process with the U.S. Trademark Office which grants ownership rights and enforcement protections. In addition, owning registered trademark(s) typically enhances the valuation of a business.

Thanks for the help with trademarking and all of my questions. You were mighty good at answering them. Doing this all by email was a breeze. Thanks for making it so.
Brett F.

I am very grateful that I did not click on one of the many thousands of websites that said they could do this for $399 US!
Rachel F.S.

I’ve been very impressed by how you clearly explain details for me to understand, and also for your outstanding communication throughout the process, I am very grateful.
Valerie E.